Santam partners with Toyota Cheetahs in long-term sponsorship deal

The Free State Cheetahs (Pty) Ltd is excited to announce a new partnership with Santam, who will become an associate partner of the Toyota Cheetahs for the next three and a half years.

As part of this strategic collaboration, Santam’s iconic logo will be prominently featured on the chest of the team’s playing and practice kits, symbolising a bold alliance between two powerhouse brands.

This collaboration marks the beginning of a dynamic journey that will fuel the Cheetah’s pursuit of excellence on the field while strengthening their mutual connection with Santam.

Free State Rugby, Megapro, and Santam collaborated diligently to make this partnership a reality.

“We are thrilled to welcome Santam to the Cheetah family.” Said Ross van Reenen, CEO of the Free State Cheetahs. “This partnership enhances our brand and reflects our shared commitment to excellence

and innovation. Together, we are excited to achieve new milestones and bring even more success to our supporters. Free State Rugby is proud to be associated with a trusted and valued brand like Santam.”

Santam Group COO Gugu Mtetwa said the partnership with the Cheetahs gave the insurer an opportunity to engage with stakeholders through one of South Africa’s most loved sporting codes.

“Over the years , the sport of rugby has not only united South Africans from every walk of life but has also given us some of the best moments in our country’s history. We are proud to sponsor the Toyota Cheetahs

as it embodies teamwork, resilience, and community spirit — values that resonate deeply with Santam’s culture. Supporting this dynamic sport not only allows us to connect with our customers and

employees but also contributes to the development of local talent and promotes a healthy lifestyle. By investing in rugby, we are investing in the future of our community and fostering a sense of unity and

pride that goes beyond the game. ” said Mtetwa.

Both organizations look forward to working together and achieving new milestones in the years ahead.

“As the commercial agent for the Cheetahs, we are pleased to have facilitated the partnership between Toyota Cheetahs and Santam. We believe this collaboration will bring valuable benefits to both

organisations.” Clive Eksteen, Chief Commercial Officer Megapro

ABOUT SANTAM:

Santam is South Africa’s leading general insurer with a market share in excess of 22%. Listed on the Johannesburg Stock Exchange (JSE), the Santam group provides a diversified range of general insurance

products and services in Southern Africa and internationally through a network of over 3 300 intermediaries and direct channels.

The group’s more than 1 million policyholders range from individuals to commercial and specialist business owners and institutions, including 80 of the Top 100 companies listed on the JSE. The group

employs over 6 000 employees and was certified as a Top Employer by the Top Employer Institute for the eighth consecutive year in 2024.